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PR for a day



In any activity we undertake we are aware of the importance our image plays. In many occasions we tend to believe that our image is the same as other people’s impression of who we are. However, due to the lack of information or to misspoken information, this opinion cannot always reflect the truth. This is why we believe in building our own image through our mission, vision and the values we promote. This is the duty of the PR specialist, the person that teaches us how we must think of what we do. To support this we take into account several skills a good PR must have, the first two most important being:


  • The ability to communicate: the ability to know to whom we communicate, what we should communicate, when, where to communicate, the ability to know the best methods and the best channels to use in communication.

  • Crisis situation management: the ability to recognize a crisis at the proper time and to manage it by its specific.


„PR for a day” training benefits:


  • You will gain the knowledge and know-how necessary in designing and planning a communications campaign.

  • You will learn the needed methods and techniques for the design of a communication campaign project.

  • You will acquire the abilities to conceive and edit public relations materials.

  • Will be able to recognize and manage crisis situations in your organization.


Training agenda


Day 1

Day 2


I. What communication is? – communication process, channels, factors that influence communication, personal needs, communication barriers

II. What are public relations? – Public Relation person, the place of a PR in an organization, the role of the PR.

III. Communication strategy: steps to follow in the design of a communication strategy.

IV. PR campaign:

  • how does it relate to the communication strategy

  • defining the campaign concept (goal, objectives, target, key messages)

  • planning the campaign: Channels of communication, SWOT analysis, Gant diagram, media planning.


I. PR in an exclusively online medium.

II. Crisis situation management: Crisis types, recognising and managing crisis situations.

III. PR and types of communication: Verbal, non-verbal and para-verbal communication. PR’s image equals organisation’s image.


Apply to the training:



Discounts:

10% for students from the same faculty, organization that subscribe together;
5% for early subscriptions (at least with 15 days before the training);
10% for those who attend for a second time a VON Consulting training.


How to apply:

Send a mail to stating your name, age, university, year of studies and your phone number. Please confirm your attendance minimum 2 days before each training.




Group Photo Group working Slideshow Photo



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