The E-commerce Platform Specialist is responsible for managing and optimizing the company’s Amazon seller account to maximize sales and profitability. This role involves developing and executing marketing strategies, managing product listings, analyzing performance data, and staying updated on Amazon’s policies and best practices.
Verantwortlichkeiten
Amazon Account Management:
Oversee the daily operations of the company’s Amazon seller account.
Maintain and update product listings, ensuring accurate and compelling content.
Manage inventory levels to prevent stockouts and overstock situations.
Marketing Strategy and Execution:
Develop and implement effective marketing strategies to increase product visibility and sales on Amazon.
Create and manage Amazon PPC campaigns, optimizing bids and targeting for maximum ROI.
Utilize Amazon Marketing Services (AMS) and Sponsored Ads to drive traffic and conversions.
SEO and Listing Optimization:
Conduct keyword research to optimize product titles, bullet points, descriptions, and backend search terms.
Enhance product listings with high-quality images, A+ Content, and Amazon Brand Store setups.
Implement strategies to improve product rankings and organic search visibility.
4. Analytics and Reporting:
Monitor and analyze sales performance, traffic metrics, and campaign data using tools like Amazon Seller Central, Amazon Advertising Console, and third-party analytics platforms.
Prepare regular performance reports and provide actionable insights to management.
Identify trends and opportunities for growth based on data analysis.
Customer Engagement and Feedback:
Manage customer reviews and feedback, ensuring timely responses to questions and issues.
Implement strategies to encourage positive reviews and enhance customer satisfaction.
Monitor and address any issues related to product quality, returns, and customer service.
Compliance and Policy Adherence:
Stay updated on Amazon’s policies, guidelines, and best practices to ensure compliance.
Implement measures to protect the account from suspensions and other risks.
Collaboration and Coordination:
Work closely with the product development, supply chain, and customer service teams to ensure seamless operations.
Coordinate with the creative Team for specialized tasks such as content creation or advanced PPC management.
Anforderung
Education and Experience:
Bachelor’s degree in Marketing, Business, E-commerce, or a related field.
Minimum of 2-3 years of experience managing an Amazon seller account, preferably in a similar industry.
Skills and Competencies:
Proficiency in using Amazon Seller Central and Amazon Advertising Console.
Strong understanding of SEO and keyword research tools.
Experience with data analysis and reporting tools.
Excellent written and verbal communication skills.
Strong organizational skills and attention to detail.
Ability to work independently and as part of a team.
Personal Attributes:
Analytical mindset with a focus on data-driven decision making.
Creative thinking and problem-solving abilities.
Proactive and self-motivated with a strong sense of ownership.
Ability to adapt to a fast-paced and dynamic work environment.
Zusätzliche Information
Work Environment: 4 days in the office and 1 day remote per week
Benefits: 26 days of vacation, private health clinic subscription, meal vouchers.
Work Equipment: Apple MacBook, access to specific tools.
Hours: Full-time: 10.00-18.30
Travel: Occasional travel may be required for meetings, conferences, or training.
